Personal Care
Customer Day Dedicated To Naturalness
This past March, the Personal Care division of Brenntag Specialties in France staged a highly successful customer day dedicated to the theme of Naturalness. Anne Thomasson and Elodie Jean-Louis, managers of the project, gave us a glimpse behind the scenes.
Photo: mauritius images
What are the advantages of a customer day? One meets participants in an informal setting at this kind of event, which makes it possible for customers and suppliers to interact on a very direct basis. Another advantage is that we can concentrate on presenting a selection of products from a very specific area. This further strengthens our image as a cosmetics specialist. What preparations were necessary and how much work was involved? It was a full time job during 2 months for Elodie, our Marketing assistant, to organize this event. Why did you choose the theme of Naturalness? The decision reflects current demand and an overall trend in the market. We selected carefully within our product portfolio the "natural" based ingredients fitting the best with the trend and we invited the suppliers concerned who all answered very positively. Whom did you invite and what was the reaction? We wanted to attract our largest but also our most loyal customers to our customer day. We sent then an invitation via email to 82 of them. In the end, 31 customers attended the event who represents about 40% of positive answers, which is very successful. What is the appeal of the customer day for participants? The main advantages for the customer are the concentration on a specific theme, the variety of presented products and the large number of suppliers present. What kind of feedback did you get from customers? More concretely, we had to send more than 150 samples to the attendees. So we expect quite a lot of new developments and new business in the end. Do you plan to hold another customer day? Definitely. An event with the theme "Sensorics" is already planned for next year. We also send out electronic mailings in which we present a new ingredient to our customers every four to five weeks. This program allows us to highlight new chemicals in our product portfolio or selectively promote raw materials from our catalog that would be of particular interest to our customers. Contact: Anne Thomasson Elodie Jean-Louis Aline Serre athomasson@brenntag.fr ejeanlouis@brenntag.fr aserre@brenntag.fr
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